Portfolio Feature
Western Michigan University
q1 2024 highlgihts
+ YoY 26.6% // 4.8M Impressions
356,753 Total Followers
+ YoY 85% // 176,364 Link Clicks
+ YoY 2.8% // 11.1% Average Engagement Rate
+ YoY 70.6% // 542,057 Engagements
no. 01
An 83.67% Increase in Followers on the @pres.montgomery Instagram Account
Nearly 100,000 Video Views
219,000+ Instagram Impressions
10,786 Total Instagram engagements
When tasked with amplifying the president’s Instagram handle, Reach Detroit planned, organized + executed the ‘Legendary Bronco Hat’ Organic Social Media Campaign Strategy, resulting in:
Legendary Bronco Hat
no. 02
Over 1 Million Impressions
11.6% Average Engagement Rate over the 3 Month Campaign across Facebook, LinkedIn, Instagram, X + TikTok
Production + Creative Direction by Reach Detroit / Video by Vansen Media
Reach Detroit planned, organized + executed the Organic Social Media Campaign Strategy around the launch of the New WMU Student Center.
Student Center Grand Opening
no. 03
Over 699K Video Views!!!
42K Total Engagements
Over 2K Social Media Shares
711+ Comments
Most notably, Reach Detroit recognized, requested rights to + published the Viral Football Fan post that was then also featured on Good Morning America.
Viral Football Fan
Tony Proudfoot
Vice President of Marketing + Communications, WMU
“Our team is so very fortunate to have your energy, creativity and savvy. Thanks for lending your talents to serve our students and make the world better!
We couldn't do it without you!"
Full-Service Instagram Management
A one-of-a-kind client, Reach has enjoyed every minute of handling all things social media management for Western Michigan University for the past 5 years!
After ghost writing for WMU in 2018, the Marketing + Strategic Communications office was looking for an agency to manage the University’s social media presence—shortly after the search began, the stars aligned and the Reach x Western Michigan organic social media management partnership was in full force!
CEO + Lead Strategist Kaitlin has dedicated her heart + soul to elevating and onboarding the team needed to enhance the University's social presence ever since.
find @westernmichu on:
facebook
tiktok
linkedin
twitter
insta