We Believe

Social Media Branding 

is a Long-Term Game

After graduating with a degree in broadcast journalism from Michigan State in 2017, I quickly realized the 4 a.m. start times were not for me.

I began building my business while working several freelance jobs in the media industry. In 2019, Reach Detroit® signed Western Michigan University as the sole social media agency—turning what was then a side hustle into my full-time obsession!

Over the last five years, we have added numerous Metro-Detroit clients to our portfolio, continued to grow our team and love to build our client-base when the time + client is right.

When I'm not managing all that is Reach Detroit®, you can catch me scrolling TikTok, on mid-day walks, or thinking about my next sushi roll.

ABOUT THE FOUNDER

Hi, I’m Kaitlin Petrillo!

Meet the Team

Savanna Scott, Assistant Social Media Manager, Digital Content Creator

Skylar Beall, Summer 2025 Intern

OUR PHILOSOPHY

Early Mornings /

Three Day Weekends

Impactful Creative /

Work Hard, Live Well