We Believe

Social Media Branding 

is a Long-Term Game

The Importance of

Cohesive Messaging

Aesthetics and


our story

Results-Driven at Our Core

Reach began in 2019 as a one-woman side hustle and has since grown into a full-service, white-glove marketing agency backed by a team of creative + strategy geniuses. 

After graduating with a degree in broadcast journalism from Michigan State in 2017, I quickly realized the 2 a.m. start times were not for me.

I began building my business by working several part time 1099 jobs in the media industry. At the same time, I fell in love with the entrepreneurial side of working and decided one day I would own my own business.

In 2019, Reach Detroit signed Western Michigan University as the sole social media agency—turning what was then a side hustle into my full-time obsession!

When I'm not managing all that is Reach Detroit, you can catch me scrolling tiktok, on mid-day walks, or thinking about my next sushi roll.


Hi, I’m Kaitlin Petrillo!

meet the team

Emily Maze, Social Media Manager

Mikayla Horen, Social Media Manager

Erin Boismier, WMU Assistant Social Media Manager

Judy Arroyo, Reach Detroit Intern


Early Mornings /

Three Day Weekends

Impactful Creative /

Work Hard, Live Well

Working hands-on with small to medium sized brands and businesses

We implement consistent content and advertising strategies that boost your online presence, create brand awareness + increase sales for your biz!

Reach Detroit


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