Social Media Branding
is a Long-Term Game
The Importance of
Cohesive Messaging
Aesthetics and
Conversion
our story
Results-Driven at Our Core
Reach began in 2019 as a one-woman side hustle and has since grown into a full-service, white-glove marketing agency backed by a team of creative + strategy geniuses.
After graduating with a degree in broadcast journalism from Michigan State in 2017, I quickly realized the 4 a.m. start times were not for me.
I began building my business while working several freelance jobs in the media industry. In 2019, Reach Detroit® signed Western Michigan University as the sole social media agency—turning what was then a side hustle into my full-time obsession!
Over the last five years, we have added numerous Metro-Detroit clients to our portfolio, continued to grow our team and love to build our client-base when the time + client is right.
When I'm not managing all that is Reach Detroit®, you can catch me scrolling TikTok, on mid-day walks, or thinking about my next sushi roll.
ABOUT THE FOUNDER
Hi, I’m Kaitlin Petrillo!
Meet the Team
Emily Maze, Social Media Manager, Lead Graphic Designer
Emily Seitz, Copywriter, Community Manager
Savanna Scott, Assistant Social Media Manager, Digital Content Creator
Skylar Beall, Summer 2025 Intern
OUR PHILOSOPHY
Early Mornings /
Three Day Weekends
Impactful Creative /
Work Hard, Live Well
Reach Detroit
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