Social Media Branding
is a Long-Term Game
The Importance of
Cohesive Messaging
Aesthetics and
Conversion
our story
Results-Driven at Our Core
Reach began in 2019 as a one-woman side hustle and has since grown into a full-service, white-glove marketing agency backed by a team of creative + strategy geniuses.
After graduating with a degree in broadcast journalism from Michigan State in 2017, I quickly realized the 2 a.m. start times were not for me.
I began building my business by working several part time 1099 jobs in the media industry. At the same time, I fell in love with the entrepreneurial side of working and decided one day I would own my own business.
In 2019, Reach Detroit signed Western Michigan University as the sole social media agency—turning what was then a side hustle into my full-time obsession!
When I'm not managing all that is Reach Detroit, you can catch me scrolling tiktok, on mid-day walks, or thinking about my next sushi roll.
ABOUT THE FOUNDER
Hi, I’m Kaitlin Petrillo!
meet the team
Emily Maze, Social Media Manager
Mikayla Horen, Social Media Manager
Erin Boismier, WMU Assistant Social Media Manager
Judy Arroyo, Reach Detroit Intern
OUR PHILOSOPHY
Early Mornings /
Three Day Weekends
Impactful Creative /
Work Hard, Live Well
Working hands-on with small to medium sized brands and businesses
We implement consistent content and advertising strategies that boost your online presence, create brand awareness + increase sales for your biz!
Reach Detroit
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