Social Media Branding
is a Long-Term Game
The Importance of
Cohesive Messaging
Aesthetics and
Conversion
our story
Results-Driven at Our Core
Reach began in 2019 as a one-woman side hustle and has since grown into a full-service, white-glove marketing agency backed by a team of creative + strategy geniuses.
After graduating with a degree in broadcast journalism from Michigan State in 2017, I quickly realized the 4 a.m. start times were not for me.
I began building my business while working several freelance jobs in the media industry. In 2019, Reach Detroit® signed Western Michigan University as the sole social media agency—turning what was then a side hustle into my full-time obsession!
Over the last five years, we have added numerous Metro-Detroit clients to our portfolio, continued to grow our team and love to build our client-base when the time + client is right.
When I'm not managing all that is Reach Detroit®, you can catch me scrolling TikTok, on mid-day walks, or thinking about my next sushi roll.
ABOUT THE FOUNDER
Hi, I’m Kaitlin Petrillo!
Savanna Scott, Social Media + Creative Content Manager
Megan Samp, Copywriter, Community Manager
Meet the Team
Skylar Beall,
Content Creator
Molly Miller,
2025 Intern
Leslie Cardoso, WMU Student Content Creator
Keily Calderon-Morales, WMU Student Content Creator
OUR PHILOSOPHY
Early Mornings /
Three Day Weekends
Impactful Creative /
Work Hard, Live Well
Reach Detroit
Newsletter
Join the Reach Detroit® newsletter for the latest social media services, news, freebies and tools!